My Free Soda™ aims to resolve critical frictions facing the restaurant industry.
On one side, many prospective customers are feeling the pain of inflation and other negative economic pressures, so they prefer to buy prepared food from channels that offer them a "good deal" (or a deal that they perceive as a good value).
On the other side, in order to expand sales, many dine-in restaurants have started to compete with themselves by offering their same food items for take-out at lower prices (even if price is only reduced by reduction in or lack of tip). Either via their own mobile app or external food delivery platforms, they have undercut the revenue that, pre-COVID, they would have earned from dine-in customers by making it easier and cheaper for those same customers to eat the same food at home.
Now, the restaurant industry is at a cross-roads...
If the current trends continue, the very business model that successful restaurants rely on to differentiate themselves, the fun social experience that they provide to their dine-in customers, will become a thing of the past. How does such an experience matter if the customer never even enters the restaurant that made their food? Isn't the restaurant then just a giant kitchen? And who absorbs the increase in labor costs necessary to offset the resulting reduction in tips?
This is where My Free Soda™ come in...
Our site targets the segment of deal-savvy customers who do NOT have a strong preference for either dine-in or take-away eating, but instead seek the best perceived value. We encourage those customers to dine at the Establishments listed in our directory by providing the baseline value of the dine-in FREE Soda deal (as well as other possible discounts offered specifically to dine-in customers).
Furthermore, for these customers, we eliminate the cumbersome process of collecting and redeeming coupons. Instead, such customers only need to use their phone to show their server the FREE soda deal listed on our site and say "Please give me My Free Soda™!"
In turn, for the Establishments listed in our directory, we seek to bolster the traditional restaurant business model by providing these Establishments with a platform to post real-time, time-limited (e.g. limited to off-peak times or posted with specific end times and/or expiration conditions), location-based, dine-in discounts that attract the segment of deal-savvy customers to their dine-in experience. Through driving those customers back toward the fun social experience of dine-in eating, these Establishments will strengthen the key differentiating factor that made their restraunt successful in the first place.
So please add local dine-in "Free Soda" deals that you know of to our directory via our discount form.
Thanks in advance for your help!